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Bilingual Group Retirement Proposal Content Manager

Société Financière Manuvie

C'est un Contrat job à Montreal, QC publiée le avril 4, 2021.

Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description

Group Benefits and Retirement serves the needs of plan sponsors (companies) and members (employees), and market sources to help make Canadians lives better. When employees live a little better, organizations are healthier and stronger.

The Marketing team is accountable for developing sound marketing strategies to support growth objectives and distinguish Manulife as the premier service provider in the Group Benefits and Group Retirement industry. 

Within Marketing, we are creating and driving a customer-centric, digital-first, strategic marketing team – enabling Manulife to be the provider our customers from coast to coast trust with their group retirement programs. An integral part of the Sales Marketing team, the Group Retirement Proposal Content Manager is responsible for overseeing the English and French proposal content for all corporate requests for proposals (RFPs).

As the Group Retirement Proposal Content Manager, your mandate is to:    

  • Develop and manage best-in-class approach to RFP content to win and retain group retirement clients, leveraging strategies that support our client focus, brand, value proposition, market source relationships, market differentiation, and business objectives

  • Collaborate with Group Benefits Content Manager to provide coaching, best practices, and guidance to proposal consultants, marketing teams, and other peers

  • Liaise with marketing, operations, and other subject matter experts to ensure proposal content reflects our most recent enhancements and stories

  • Demonstrate innovation and creativity with a digital-first mindset in the development of proposal content and supporting collateral

  • Manage content library/repository (using an RFP response software) and maintain ongoing relationship with vendor

Key accountabilities:

  • Proactively develops and manages key content and collateral (e.g. cover letters and executive summaries) to ensure that proposals are delivered on time with high-quality messaging to win/retain the business

  • Consults regularly with marketing partners on key initiatives/new enhancements to ensure timely delivery and development of content

  • Works with the proposal consultants to ensure the content management database is maintained and updated regularly

  • Collaborates with multiple stakeholders, including marketing, sales, account management, underwriting, design, and communication resources to create high-quality proposal content that will optimize the opportunity to win/retain the business

  • Identifies opportunities to enhance proposal content for Group Retirement

  • Monitors the presale process and quality of output – continually recommends efficiencies to drive success 

  • Advises proposal consultants and sales teams on effective pursuit and messaging strategies

  • Manages multiple initiatives simultaneously in a fast-paced environment with products/services that are increasingly complex and constantly evolving  


  • Actively looks for ways to improve process efficiencies and effectiveness

  • Ability to make decisions guided by policies, procedures, and business plan with limited guidance

  • Team player who effectively integrates, motivates, and builds relationships with cross-functional team members (local or remote) and key stakeholders

  • Proven experience working in a matrix environment, managing multiple stakeholders

  • Excellent people management skills, including the ability to influence, negotiate, and achieve results through others who are not direct reports


  • Plans, organizes, and manages initiatives to ensure successful delivery

  • Takes ownership, works well under pressure, and meets deadlines on time

  • Challenges, recommends, and redirects teams as well as manages expectations during the engagement

  • Takes proactive steps to ensure teams meet or exceed customer expectations

  • Works effectively in a dynamic environment with changing priorities

  • Results-oriented, prioritizes work activities, plans, and stays organized to meet commitments


  • Outstanding written and verbal communication skills with team members and audiences of all levels

  • Understands the operating styles of others as well as team/client relationships, team dynamics, and adjusts behavior accordingly to succeed; recognizes environmental or cultural nuances and adapts

  • Excellent presentation, communication (oral and written), and relationship building skills, across all levels of management

Job requirements:

  • Post-secondary degree or diploma in marketing-related field

  • 5-7 years of relevant experience in proposal or content management

  • In-depth knowledge of the financial services industry considered beneficial

  • Bilingualism (English and French) is required


  • Exemplary writing (English and French), problem solving, decision making, and innovative thinking skills

  • Strong ability to work in an environment of rapid change

  • Strong ability to think big and make recommendations outside of organizational traditional norms

  • Adept strategic thinker

  • Strong communication and influencing skills

  • Strong client and relationship management skills

  • Strong business planning and project management skills

  • Strong consulting skills

  • Strong digital and social media skills

  • Strong people management skills


  • Develops and oversees high-quality proposal content

If you are ready to unleash your potential, it’s time to start your career with Manulife/John Hancock.

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of December 31, 2020, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.6 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong.


Manulife is an equal opportunity employer. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention and advancement and we administer all of our practices and programs based on qualification and performance and without discrimination on any protected ground.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request any accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.